Podcast Marketing Playbook
A Step-by-Step Digital Course to Help You Scale Video Content Creation, Automate Social Media Promotion and Grow Your Podcast Audience
What will I learn in the course?
strategize
Define your audience and create a roadmap and framework on desired outcomes for your podcast
create
Learn to craft compelling social media copy for each of your episodes to drive awareness and engagement
distribute
Set up a system to automate content distribution, maximizing reach so you can focus on creating great podcasts
Join the Founder’s Group
Before we officially launch this course, I’m building a “Founder’s Group.”
It’s pre-launch course accelerator to walk you through the strategy, creation and distribution of your video podcast. The Founder’s Group is a private pre-launch group that gets early access to the course, mentorship, and more. It’s a chance for me to get feedback on the course by working directly with podcasters.
Why I’m Here
When I started my first podcast, I immediately got overwhelmed with trying to promote the podcast over creating content. From scheduling the guests, recording and then editing, there was zero energy left to promote everything I worked so hard to create.
I took my experiences over the last 15 years working directly with clients from Fortune 500 companies to startups, and found a better way to create and distribute content at scale for podcasts without a big social media team.Â
Apply for Founder’s Group
A pre-launch course accelerator to walk you through the strategy, creation and distribution of your video podcast. The Founder’s Group is a private pre-launch group that gets early access to the course, mentorship, and more.
Early Course Access
A select group of 20 podcasts / podcasters will be chosen to get early access to the course prior to the public launch. You will help shape the final course as early members.
Direct Mentorship
Personal coaching to go through the course modules, private slack group, group webinars. Personal coaching will NOT be included in the public launch of the course.
Founder's Group Cost
If accepted into the Founder’s Group, the cost to join will be $99.00. You will also get the completed course for FREE when launched. Your access includes direct mentorship!
The Founder’s Group is launching with 4 Cohorts with max of 5 per group.
Cohort 1: July 31st, applications close on July 29th
Cohort 2: Aug 7th, applications close on Aug 5th
Cohort 3: Aug 15th, applications close on Aug 12th
Cohort 4: Aug 21st, applications close on Aug 19th
Fill out the application below.
Frequently Asked Questions
What will I learn in this pre-accelerator?
I’m going to personally teach the founding members through the actually modules that will be released as a digital course. The digital course will be a video driven course – but the pre-accelerator will be virtual sessions with myself. Here are the overarching themes that we’ll go over:
Strategy: We’ll go over identifying your ideal listener profiles, marketing strategies, workflows and systems to help scale your content to your idea audience.
Distribution: Execute a content distribution framework with reccomended tools, tactics and framework to promote your podcast at scale across every social media platform.
Analytics: How to understand analytics to help enhance your podcast’s performance and to optimize future strategies.
Do you have any requirements to apply for the Founder's Group?
Yes! Here’s a quick list.
- Your podcast should have existing episodes with video (Recorded on Zoom, Riverside, etc).
- A mimimum of 6-8 episodes already recorded and published.
- A plan to continue to publishing video podcasts.
- The motivation to put in the work to execute this framework and process. This is not a magic bullet solution; and you need the motivation to continue to feed and nuture the process and create content.Â
When does the pre-launch accelerator start? How long will it last?
Here’s a snapshot of the schedule:
- Week 1: Kickoff Mtg / Introductions and Course Overview
- Week 2: Contenet Strategy & Creation Tools / Best Practices and Workflows
- Week 3: Social Media Stragtey & Distrbution Overview / Tools Set up
- Week 4: Analytics & Course Wrap UpÂ
Is there a cost if I get accepted?
Yes. The Founder’s group will be a one-time all inclusive price of $99.00. When the course launches publicly, it will retail for $299.00 that does not include any personal coaching. Payment is only due upon acceptance into the Founder’s group.Â